Recommended Tools
Build Smarter. Grow Faster.
The right tools can save you hours, simplify your workflow, and help you build a business that runs smoothly. These are the tools we actually use and recommend—tested, trusted, and built to help you succeed.
Transparency Note: Some of the links below are affiliate links. That means if you click and make a purchase, we may earn a small commission—at no extra cost to you.
We only recommend tools we believe in and use ourselves.
Tool Categories Overview
Find What You Need—Without the Overwhelm
We’ve organized our top tools into five key categories to help you at every stage of your journey.
Category Buttons Row:
Websites & Branding
Marketing & Growth
Money & Finance
Productivity & Systems
Creativity & Design
Websites & Branding
Your Business Starts Here
You don’t need to be a tech expert to launch your website or brand. These tools make setup easy and professional.
Squarespace
All-in-one website builder with stunning templates and simple editing.
Why We Love It: No coding needed, perfect for small business owners.
Looka
AI logo generator and brand kit creator.
Why We Love It: Quick, polished branding without hiring a designer.
Namecheap
Affordable domain registration and privacy protection.
Why We Love It: Clean interface, low annual cost.
Canva
Design logos, flyers, and brand materials in minutes.
Why We Love It: Free and beginner-friendly.
Marketing & Growth
Get Found. Get Clients.
Attracting customers doesn’t have to feel like guessing. These tools help you grow traffic, automate marketing, and turn visitors into buyers.
MailerLite
Simple, affordable email marketing for beginners.
Why We Love It: Perfect for newsletters, drip sequences, and freebies.
Later
Schedule your social media posts across platforms.
Why We Love It: Visual planner + analytics in one..
Google Analytics
Free insights into who’s visiting your site.
Why We Love It: Understand traffic and trends fast.
ConvertKit
Built for creators and entrepreneurs growing audiences.
Why We Love It: Great automations + landing pages.
Thrive Leads
Lead capture and list-building plugin (WordPress).
Why We Love It: Converts visitors into subscribers effectively.
Money & Finance
Master Your Money.
Handle your finances like a pro—even if math isn’t your thing. These tools make it simple to track income, manage expenses, and get paid.
QuickBooks
Complete accounting + tax-ready reporting.
Why We Love It: Saves time, automates bookkeeping.
Novo Bank
No-fee business checking account for entrepreneurs.
Why We Love It: Built for online business owners.
Stripe
Online payment processing for websites and shops.
Why We Love It: Secure, trusted, easy to integrate.
Wave Apps
Free invoicing and receipt tracking.
Why We Love It: Perfect for freelancers and small businesses.
YNAB
“You Need A Budget” budgeting software.
Why We Love It: Keeps personal and business finances clear.
Productivity & Systems
Work Less. Accomplish More.
Your time is your greatest asset. These tools help you stay organized, focused, and consistent.
ClickUp
All-in-one task and project management.
Why We Love It: Saves time, automates bookkeeping.
Google Workspace
Email, Docs, Sheets, and Drive..
Why We Love It: Industry standard for small business productivity.
Notion
Online payment processing for websites and shops.
Why We Love It: Secure, trusted, easy to integrate.
Trello
Simple visual boards for projects and goals.
Why We Love It: Great for small teams and visual thinkers.
Calendly
Let’s clients book calls automatically.
Why We Love It: Saves hours on scheduling.
Creativity & Design
Work Less. Accomplish More.
Your time is your greatest asset. These tools help you stay organized, focused, and consistent.
Canva Pro
Create stunning designs with drag-and-drop ease.
Why We Love It: Templates for social media, ads, and more.
Unsplash
Free high-quality stock images.
Why We Love It: No licensing worries, ever.
Unsplash
Free high-quality stock images.
Why We Love It: No licensing worries, ever.
Lightroom Mobile
Easy photo editing on your phone.
Why We Love It: Perfect for creators, sellers, and bloggers.
Adobe Express
Lightweight version of Adobe for quick projects.
Why We Love It: More polish, less overwhelm.
Envato Elements
Huge library of templates, fonts, and mockups.
Why We Love It: Great for branding and digital product creators.
Quick Start Tool Stacks (for Different Goals)
Starter Stacks
Starter Stack 1: “Build Your First Online Business”
Squarespace
Namecheap
ConvertKit
Canva
Starter Stack 2: “Launch Your Side Hustle”
Shopify
Fiverr
QuickBooks
Trello
Starter Stack 3: “Grow Your Personal Brand”
Later
ConvertKit
Canva Pro
Notion
You Don’t Need Every Tool—Just the Right Ones.
Pick one, get familiar, and start building momentum. The more you simplify, the faster you grow.
